How has Chorus developed its culture, and what influence has it had on the business?
Our culture has been formed through our history of 22 years. Many of our people have been in the business for over 10 years, so there is a strong sense of companionship, as well as curiosity to learn and lead in tech. We have focused on creating a supportive environment that is fun and exciting.
The challenge of having a strong culture in a fast-moving industry with a rapidly building business is to ensure we invest time in our culture and give it the attention it deserves. One of the ways to promote this is transparency, allowing people to be part of the business, part of decisions, and giving them autonomy. At Chorus, we do regular employee surveys to ensure everyone has a voice, and frequent company updates to keep everyone informed of our progress and any changes within the business.
We have developed our culture by living and breathing our company values, which we developed through a series of workshops between colleagues from across the business. It was important for us to develop our values organically, with the input of employees, as we didn’t want to dictate values to our people if they weren’t true to us, and representative of the voices of those involved and dedicated to Chorus.
Since then, we have continually referred to our values in meetings, during collaboration, and in our decision-making. However, when we are busy and the pressure is on (as every business has those times), I like to check in and make sure we aren’t deviating from our values and culture.
It is important to ensure that we maintain a strong identity and are true to our values in the way we conduct ourselves and in the decisions we make. This can be achieved through strong communication (for us, this is done through Teams updates, internal newsletters, and monthly video company updates) and the promotion of the voice of our employees – because it is the team that makes things happen. For us, we stand out from our competitors not only because of our industry expertise and quality of services, but also because of our culture and brand, which we cherish.