Dynamics 365 Customer Insights – Journeys
Our thoughts: Generative AI via Copilot is now available in Customer Journeys. This widely-used feature, which allows you to describe what you want and let AI handle the rest, has been available in the maker portal for some time now. Microsoft have now introduced it to Customer Insights – Journeys. We’re looking forward to exploring its capabilities and putting it through its paces.
Copilot and AI innovation
Create journeys by using Copilot to describe them
To enable marketers to get customer experience ideas to market quicker, you can now use natural language to describe a journey you want to create, get inspiration from suggested journeys, see a preview of the Copilot-created journey, and receive a detailed summary before adding your content.
- Microsoft information here.
- Public preview: TBC
- General Availability: Oct 2024
Moments that matter
Our thoughts: We regularly work with Not for Profit organisations that depend heavily on events. The events portal was previously removed from the marketing functionality and it’s great to see it back. We’re hoping that paid ticketed events will be included, or at least in the not too distant future. It’s definitely one worth exploring.
Create an event portal allowing access to event details, registration
The new event portal allows for the swift creation of a comprehensive hub where customers can access event details, session specifics, speaker schedules, and register, with options to integrate with an existing website or use a Power Pages template for quick deployment.
- Microsoft information here.
- Public preview: Oct 2024
- General Availability: TBC
Streamline form filling and event registration with form prefill
Form prefill will allow customers to register for events with minimal effort by confirming or updating prepopulated data from a link in the invite email, enhancing the overall customer experience and boosting conversion rates.
- Microsoft information here.
- Public preview: Oct 2024
- General Availability: TBC
Wait on segment membership to trigger the next step in a journey
You can now create journeys that wait until a customer becomes part of a segment before continuing. You’ll be able to choose a segment as the condition for an if/then branching step, set the waiting time, and decide actions based on whether the customer has a segment membership.
- Microsoft information here.
- Public preview: Nov 2024
- General Availability: Feb 2025
Personalise messages and make journey decisions based on web interactions
You’ll now be able to track and leverage customers’ online behaviour to trigger and personalise experiences, score leads, track engagement history, and generate a tracking script to embed in your website, all while protecting customer privacy and complying with data regulations.
- Microsoft information here.
- Public preview: Oct 2024
- General Availability: Feb 2025
Get insights on email engagement with heatmap analytics
Real-time journeys email insights provide a fast and visual way to understand customer engagement with heatmap analytics. This shows which email areas and links get the most and least engagement, allowing you to refine your email strategy with actionable insights based on click-through rates, total clicks, and unique clicks.
- Microsoft information here.
- Public preview: Oct 2024
- General Availability: TBC